New Product - Cold Ad

Objective: Awareness - Product Interest

Audience: SE Asian women who use cosmetics

Why They Care: This ad appeared in women’s evening social media scroll and appeal to their resentment of long skin night routines after already having an exhausting day.

Concept: The One-Step Cleanser of Your Night Routine’s Dreams

For make-up users, having to remove makeup in multiple steps adds to workload. Not with this cleanser. With this cleanser, you can be clean in one cleanse and closer to bed.

Instagram Post: link

Men Winter Collection Announcement

Objective: Awareness

Audience: Men 18-25 Years of Age

Why They Care: The energy presented in this ad presents Forever 21 clothing in a more masculine, desirable light.

#celebrateImmigrants

Objective: Show the contributions of immigrants within the United States

Context: In the beginning of 2018, parties within America were promoting their dissatisfaction with immigrants and were pushing for the deportation of many Latin American refugees + immigrants.

As a child of immigrant parents, I took this personally and wanted to show that immigrants have contributed greatly to our country, locally and in the spotlight.