AXIS-Y - CERA-HEART MY TYPE DUO CREAM
Cultural Movement:
Marketplace research and interviews revealed millennial women in Southeast Asia were unsure how to moisturize their skin type. Especially when their skin type is dry and oily. A rich cream would cause acne, while a lighter moisturizer would cause dryness. Oh yeah, and then their skin types become more unpredictable during the seasons.
Our Message
AXIS-Y’s new duo cream moistures my dry skin and hydrates my oily skin. Forget skin types. AXIS-Y’s moisturizer is for MY TYPE.
Creations:
Key Messaging, Consumer and Business Sales Pages, Launch Storytelling, PR Response, Education
Role:
Brand Direction, Research, Workshop, Key Messaging, Concept, Naming, Strategy, Copy, Art Direction, Video Editing
NAMING
Cera-Heart My Type Duo Cream
A “U Zone” and “T Zone” cream for your skin’s year-round, ever-changing moisturizing needs for a youthful glow.
LAUNCH POST
EDUCATION
CONSUMER SALES PAGE
Currently showing most recent not written by me, but contains the key messaging from the original page and launch.
BUSINESS SALES PAGE
AUDIENCE RESPONSE
