AXIS-Y
THE MINI GLOW SET
Objective:
Win purchases away from illegitimate samples and increase purchases of full-sized products
Problem:
Cannot block or underprice illegitimate on local sales platforms or offline.
Cultural Movement:
Qualitative surveys of millennial women revealed that in the culture of pursuing excellence, having problematic skin made women feel they were not enough.
Our Message:
You deserve to feel precious. Here’s our gift to you.
Creations:
Product Strategy, Design, Packaging, Key Messaging, Consumer and Business Sales Pages, Launch Storytelling
Role:
Direction, Strategy, Product Design, Naming, Key Messaging, Planning, Partnerships, Copy, Art Direction
CREATIONS
KEY MESSAGE
PRODUCT & PACKAGING DESIGN
CONSUMER SALES PAGE
LAUNCH STORYTELLING
AUDIENCE RESPONSE
