AXIS-Y
Complete No Stress Physical Sunscreen
Product Messaging, Funnel, Release, and Responses
EXECUTIVE SUMMARY
Buyer Desires:
Across reviews, millennial women in Southeast Asia wanted sunscreen’s protection but hated its side effects
Our Message:
AXIS-Y’s new sunscreen protects skin without these stressors AND EVEN improves skin. It’s a complete, no-stress package. The only sunscreen for you.
Deliveries:
Key Messaging, Consumer and Business Sales Pages, Launch Storytelling
Role:
Brand Direction, Research, Workshops, Key Messaging, Concept, Naming, Planning, Copy, Art Direction
FUNNEL (CONTENT MAP)
RELEASE OVERVIEW
PRODUCT CORE MESSAGING & NAMING
Complete No Stress Physical Sunscreen
Protects skin from UVA and UVB damage while providing the healing properties of skin-loving ingredients from an everyday, no-stress life.
RELEASE CONTENT
Product Sales Material
Product Packaging
Product Page in Brand Presentation
Product Page in Brochure
Instagram Release Posts
Follow-Up Content
Influencers: Reviews
Influencers: Placement in Product Lists
Influencers: Comparison Videos
AUDIENCE RESPONSE
