AXIS-Y: COMPLETE NO STRESS PHYSICAL SUNSCREEN
Audience: Millennial Women in Southeast Asia who buy Korean skincare
Cultural Movement: I need to protect my glow, but sunblock’s side effects are stressful. I hate when it dries my skin, leaves a white cast, causes acne, and ruins my makeup!
Key Message: AXIS-Y’s new sunscreen protects me from the sun, without these stressors, AND EVEN makes my glow better. It’s a complete, no-stress package. And it’s a physical sunscreen?
Creations:
Key Messaging
Consumer & Business Sales Pages
Launch Story
Tasks Delivered: Brand Direction, Research, Workshop, Key Messaging, Concept, Naming, Strategy, Copy, Art Direction
CREATIONS
PRODUCT SALES PAGES
New version of the product page has been released due to two formulation changes. Below are screen-captures before the update using WayBack
PRODUCT RELEASE STORYTELLING
CONSUMER EDUCATION - REINFORCING PRODUCT PROPOSITIONS
AUDIENCE RESPONSE
