Challenge:
Product Feature Brief

A Korean manufacturer is releasing a new OLED TV.
They want to position themselves as the market leader.

Instead of highlighting features like sleek design, picture quality, or Atmos sound. They want to emphasize their 10 years of expertise in OLED technology, as a distinct, unique advantage over competitors.

Product: OLED TV

Feature Name: 10 Years of OLED Know-how

Tone: Professional, conversational, “global” with no awkward Konglish, benefit-focused.

Audience: Tech-savvy consumers, native and non-native English speakers.

Task
Write both head copy and body copy for this feature.

Feature Details:
Body copy must touch on all points:
- 10 years ago, other companies said OLED was an impossible technology.
- The new OLED TV uses new technology called META.
- META technology makes OLED even brighter, using: a Micro Lens Array (MLA) and a precious, rare gas called deuterium.

Length:
Head copy - 55 characters (not words) or less.
Body copy - 300 characters (not words) or less.

CONTEXT:

10 years ago, other companies said OLED was an impossible technology. Today there are many entrants offering inferior and outdated OLED technology because they have not been innovating like we have.

KEY POINT:

10 Years. Being ahead of the competition. Perfecting innovation. Pushing the boundaries. Leading the charge

10 Years of Leading The World in OLED Technology

10 Years Ago
While others said OLED was impossible
We brought OLED to the world

Today
We’ve made the impossible possible. Again.
With META Technology

Making OLEDs brighter than ever
With our Micro Lens Array
and mastery of the precious, rare gas Deuterium

Enjoy the Possible Started 10 Years Ago, Today.