AXIS-Y
DARK SPOT CORRECTING GLOW SERUM
Cultural Movement:
From conversations with buyers, we discovered that scars and dark spots felt like stains. They came from past skincare mistakes. They came from hormonal changes. We moved on and became better, but those stains didn’t.
Our Message:
It’s time to correct our glow with AXIS-Y’s Dark Spot Correcting Glow Serum.
Creations:
Key Messaging, Consumer and Business Sales Pages, Launch Storytelling, Reviewer
Role:
Brand Direction, Research, Workshops, Key Messaging, Concept, Naming, Planning, Partnerships, Copy, Art Direction
CREATIONS
LAUNCH STORYTELLING
RESPONSES
