Cheongsuyeon

Cheongsuyeon

DEDICATION

Women affected internally and external by endocrine-disrupting ways of modern life: beauty standards, unreasonable standards, consumerism, sexism, separation from nature, pollution, and self-sacrifice. Elements affecting our bodies, how we see ourselves, the world, and how we participate with them.

The countless sisters, daughters, and mothers all to familiar with the feelings: “I am not good enough” and “my body is broken.”

With these remedies and stories, we seek to heal and inspire them towards more harmony.

 

METHODOLOGY

As humanity built up modern societies, we have shifted towards objectifying ourselves and nature. With this attitude, we disregard our shared beauty and need of harmonious, healthy environments. By sharing more accurate view of our divinity and adopting them we may come to appreciate and protect nature more. And by appreciating the blessing from nature, we may come to appreciate both the blessing and delicacy of ourselves and each other. For we too are gifts from mother nature herself.

  • treasure our nature

  • treasure our ancestors and community

  • recognize how blessed we are

By infusing these worldviews and their behaviors into the storytelling of these remedies, people have more instances where people to remember them as they navigate through ecosystems overpopulated by harmful worldviews.

 

Philosophy

From her love, mother nature gave us the gift of blessed herbs and sacred waters. With these herbs and waters, our ancestors have tended to the needs of one another - sheparding the gift of life they received and handed down, ultimately to us. The herbs and waters in our remedies carry their spirits and love. As we carry on the tradition of healing and caring for ourselves, we reconnect with the love of mother nature herself and the ancestors of our shared family across the globe.

 

Developments Together

 

BRAND STORY & ART DIRECTION

 

In the mystical mountains
the goddess of nature resides,
nurturer of life, source of harmony.

Out of boundless love for her children,
she poured blessings across the lands

—miraculous herbs to heal the body,
sacred waters to soothe the soul—

for her children along their paths,
as they tend to the world and one another,
honoring the precious gifts of life.

A gift passed through time,
bestowed upon us, to be bestowed again,
flowing into the generations to come.

With these blessed herbs and water,
we return to harmony,

embraced by the love and wisdom
of nature herself 
and the ancestors before us.

Cheongsuyeon

 

DEW Cream

Storytelling

Packaging

Photography

 

Sol Cream

Product Formula Design

Storytelling

Packaging

Photography

 

EXHIBITS

 

Experience the Healing of Cheongsuyeon

Korea Store
USA Store
 

Process

Our art is led by empathy and a dedication to nurturing our community; across collaborations, research, experiments, iterations, and productions.

Formula (in collaboration with Tei Huh (CEO of Viroute) and Alexis Jade (herbalist)

Photography (in collaboration with Oh Sanha)

 

KEY INSPIRATION

The loving spirit of the village of Dongmakgol and magical world cast by Joe Hisaishi.

EntreNous Community Empowerment

EntreNous Community Empowerment