UNITING PEOPLE THROUGH CREATIVE
BREAKTHROUGH IDEAS
5.5 — The Heart Of Skincare
inventing and launching a worldwide movement
THE STRATEGY TO 5.5
how we created a worldwide celebration
SINCERELY YOURS
designing the invitation to our community
THE STRATEGY OF THE MINI KIT
how we launched a new best-seller
L’OREAL BRAND INNOVATION - USA FINALIST
creating an innovation for millennial men
THE JOURNEY TO AWARD-WINNING INNOVATION
from open-ended brief to USA Finals
EXPERIENCE SEOUL BEAUTY
placing us and lucky members in the spotlight
STRATEGIC STORYTELLING
ONE SMALL STEP FOR LG
recognizing continuous excellence
(reinforcing positioning in feature story)
THE SUNSCREEN YOU WON’T HATE
the social series unveiling a future best seller
(naming, description, story, product page, release)
INTRODUCING WHEELY-X
content across the funnel to new life
(naming, product page, brochure, sales letter, ads)
CULTURAL COLOR CORRECTION
a remedy for an accidental cultural slip
(product story revision)
A CREAM FOR YOUR SKIN TYPE
a series, scandal, and lovers
(naming, description, story, product page, release)
BRINGING TEAMS TOGETHER
landing page for a new whiteboard
(product page)
BORN AVERAGE. MADE UNSTOPPABLE.
igniting the indomitable spirit of the paralyzed
(brand video)
A LOVING SKINCARE EXPERIENCE
introducing the world of AXIS-Y
(product line video)
ONE STEP TO CLEAN
get to bed faster after your night out
(product video)
CLIMATE INSPIRED SKINCARE
growing a community leader
A NEW ERA
sharpening mission-driven leadership
ESCAPE ORDINARY
a brand story for ModCloth
JUST AWESOME TEAMWORK
STUDENT SUCCESS SOLUTIONS
designing and building an empowering brand
BORN2GLOBAL - NEW PROGRAM LEADERSHIP
mentoring government employees into creatives
PITCHING
INVITE SELF EXPRESSION
enrolling global community leaders
WELCOME TO THE NEW YOU
enrolling L’Oreal USA into a vision for men
LET’S DANCE
enrolling resellers to a global dance off