TOMAS CASTRO, THE BRAND STRATEGIST
L’Oreal Men Expert Brand Open Innovation Competition, USA Finalist
Crafted strategy pitches raising over $50m in funding for new brands
BRAND POSITIONING & IDENTITY
Research, Positioning, Identity, Slogan, Narrative, Copywriting
KANGSTERS
AXIS-Y
Marvis
PRODUCT STORYTELLING
Creative Strategy, Naming, Messaging, Copywriting, Packaging, Integrated Launch on Instagram
Complete No Stress Physical Sunscreen
Dark Spot Correcting Glow Serum
Cera-Heart My Type Duo Cream
The Mini Glow Kit
Quinoa One Step Balanced Gel Cleanser
BRAND CAMPAIGNS
Research, Creative Strategy, Planning, Partnerships, Copywriting
Skincare Community Day
Inspiring advocates by contributing to the community in a way never done before.
It’s Time Campaign
Inspiring people to embody a more empowering perspective to finally achieve their goals.
Seoul Trip Giveaway
Activating excitement for our brand by making an unspoken dream come true.
PRODUCT DESIGN
Research, Conceptualization, Prototyping, Partnerships, Copywriting, Design
The Mini Glow Kit
Designing an invitation to the care of our brand and community.
The Initiation Kit
L’Oreal Men Expert
Boot-X Program
Born2Global (GDIN)
CUSTOMER EXPERIENCE
Research, Strategy, Creative Direction, Copywriting, Website Design (Shopify, Squarespace)
KANGSTERS
AXIS-Y, Instagram Content